Maids to Measure was founded by sisters Sinclair and India Sellars, when they realised there was a gap in the market for fashion-forward bridesmaids who wanted to design their own bridesmaid dresses without being limited to the high street.

Having been a bridesmaid three times in one year, Sinclair realised that there was an opportunity in the market not only for a dedicated site selling bridesmaid dresses, but designs made in the UK too.

What should have been a fun and memorable experience was hugely stressful and unenjoyable. With their own bad experiences and hearing numerous complaints from other brides, Maids to Measure was created to try and change the stigma attached to bridesmaids dresses.

Having launched only two years ago, Maids to Measure quickly became well known in the wedding industry and appeared in all the main Bridal magazines (as well as in Hello, OK!, Elle and Stylist) and after only six months won Best Newcomer in the Wedding Industry awards. Maids to Measure has also dressed numerous celebrities.

Your beautiful bridesmaids can try on our sample dresses and together you can choose the style of bodice, skirt, sleeve, or sash that most flatters their shape and create a dress they are happy to be wearing and will feel comfortable in.  There is a fabulous range of colours to choose from too, all in beautiful, soft fabrics.

  Stock colours (more colours available to order)